These 5 steps will keep you busy for a while, which is why we decided to take a bit of a break before we delve into the last 5 steps. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. Maybe even a small tripwire offer could do the trick, this is where you get the new visitor to get just a taste of your product, but for a nominal amount in cash (very cheap). After you know why you made the account in the first place and who you want to reach, you then can decide on how you want to present yourself to the users and accomplish your strategic goals. Your tone of voice is essential in ensuring that people enjoy your posts. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. Try a free LocoWise account, for fourteen days. Every iconic brand has an origin story. When you’re busy planning your content, also ensure that all your. These are time-sensitive, meaning you should regularly be on the lookout for what’s big at the moment. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. What more can you ask for? Product dev | @itspreppr| @ink361 | growth | monetization | Africa | Wildlife. In 2017, 90% of Instagram’s users were under age 35, a.k.a. You just need to get users to follow you. Or if you’re selling an app, perhaps it’s better for you to link directly to the app store. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. Got a blog? We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! According to this Statista study, 96% of beauty brands are using Instagram. If you meet their criteria, they will take an interest in you, and contact you via the platform. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! So find your purpose and set your objectives! Create a Gifting Program. Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Instagram is particularly powerful for growing and scaling your personal brand. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. This will encourage users to participate and use the tag when they post images that relate to it. Image via Glossier. It will make a huge difference for branding. And unless you want to invest several hours a day into a daily YouTube vlog, Instagram is the best and easiest way to accomplish this. Also, don’t be afraid to take a peek at your competitors’ profiles. Social Performance Measurement For Agencies. Before you can launch your brand on Instagram and start planning and posting, you obviously would like to know that the people are going to like what you’re showing them. Now it’s time to put it into practice and schedule and auto-post your Instagrams with Preppr. Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. Fashion brands on Instagram. They will also appreciate a consistent voice, especially so, if you have a number of contributors. If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. Your look is what people will pay attention to. We’ll be bringing…” If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. This means using the same editing style or filters and using an established color palette for instance. Keep working and planning in advance as you go along. When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. You should definitely set aside some time for yourself or your team to think hard about where you would like users to end up. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! Set Your Objectives & Know Your Audience. The key is developing a hashtag that resonates within your community and has them recognize that it’s your brand behind it. But before you can get to planning your photoshoots, you first need to plan your overall content strategy. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Clothing brand Lazy Oaf has just one shop in London, but over 500,000 followers around the world on Instagram. Just as with images, your captions need to have that singular, consistent style as you build up after launch. Here are some tips. If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. Use hashtags. Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. There is absolutely no reason for trying to get people to visit your Instagram feed unless it is truly spectacular from the outset. Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Then introduce yourself, get involved in their conversations, and like as much as possible, without coming across as creeps. The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. We hope our tips will help your brand on Instagam be effective right out of the gate! Stick to your brand, and get creative. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. Instagram Stories is aiming to revolutionize the way brands share their content, product launches and updates with consumers. Especially if your basis is that of a blogger, capturing email addresses is key! Here it doesn’t matter if the colour scheme isn’t the same on Twitter or Facebook, but don’t make the mistake of making it way too varied on the one platform that relies wholly (pretty much) on imagery. Once you have your objectives down, you can then start figuring out how you’re going to go about it. and your Instagram performance. Pre-launch, spend a few weeks tagging and following influential people that you would love to have on your side. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. Brand launch is all about introducing your brand or re-branding to the market, and brand launch video is most appropriate manner to reach maximum audience in this digital age. Or, launch a scavenger hunt in your store and challenge fans to find certain items. This is a bit of a doozy. Before you go forward with your hashtag though, check out the field and make sure that it hasn’t been used for another purpose beforehand! We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. Hit up your other social media accounts and link out to your brand spanking new Instagram, it will immediately create a siphon of traffic that should help to launch your Instagram much more effectively. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. This will act as your base and determines what kind of stories you will be sharing on the account. Create a Clear Profile. Deciding on what you post should be 100% based on your strategic goals and your target audience. Many brands get greedy and try to force their marketing message – occupying more real … When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. You can add a phone number, your physical address and an email address. Why Use Influencers on Instagram? Instead of describing how some brands tease product launches, here are a few examples. Next, you can also create your own branded hashtag. Much of what happens on Instagram centers around hashtags. In this article you'll discover five brands tapping into the power of Instagram influencers. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer 4. Want to learn how to build a brand on Instagram … and keep it thriving? A very necessary element of your strategy! Exposure and word-of-mouth is priceless, especially for a burgeoning brand on Instagram. Warning: You may get extreme wanderlust and a desire to start a Fashion brand after reading! Boosting traffic, and engaging, will all come naturally as you work hard at launch. You can even preview how your feed would look like with a particular post prior to posting it. We know, launching a brand on Instagram is tough. Working with a platform means you can avoid much of the outreach needed to connect with brands on Instagram. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. If you’re wanting to launch your business on Instagram, it’s important... 3. There are many lead generation tools you can use on your website to take the traffic and make an unknown visitor into a known contact. A Great Bio: Stick To The Point. Great, link out to your Instagram from there. A brand spanking new podcast coming your way!!! Save my name, email, and website in this browser for the next time I comment. What is their demographic profile? Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Consider Using Canva to Create Images. We recommend converting to a business account for a few reasons. Here, we offer five tips for beauty brands to consider before launching on Instagram. So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. Instagram is useful for brands. Again, it’s about building consistency and it will keep people returning. If we’re going to focus on one piece of advice here above all else, it’s to make the feed amazing at the outset. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. Don’t count on launching a viral piece of content that will make or break your brand’s social success. It’s become a prime place for brands to show off their personalities and promote their products to the world. We see you. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. What do we know about them? Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. If a user follows you because they love the sarcastic, punny voice you take on, only for you to switch it up randomly to a very academic and professional tone, they’re going to be confused. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. First, you get granted access to Instagram Insights where you can learn more about your followers and your Instagram performance. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . If they want garish and fun, drag that feeling out with every image. Grab my Instagram Strategy Guide here. What gave you the first inkling of inspiration to launch your label? You're going to need lots of quality content that reflects your brand. Taco Bell definitely made a statement using this audacious move. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. We recommend converting to a business account for a few reasons. Canva is a solo-entrepreneur’s dream come true, Illman says. Let them spark ideas! 10 Steps to Launch Your Brand on Instagram – Part 1 1. But if there is nothing worth coming back for, you’re going to lose out. When you put in a # and start typing your hashtag, the app will make relevant suggestions to help you out further. Instagram’s failure is just one in a long line questionable brand launch strategies. Some brands use it to trade in place of a website or physical store, while others use it to boost their profile and reach consumers in distant markets. It’s not rocket science. This way you can keep trying new tags and continuously improve your hashtag strategy over time. Building a brand means generating unique and interesting content. Among our most pressing Instagram tips for brands, this is a big one for your content strategy. Your post will be lost among the bunch! You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your instagram feed is cohesive. But if the paint is still new, consider the name of your brand’s Instagram account very carefully. The best way to build your personal brand is to give people a look into your life. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Instagram allows you 150 characters in your description. On Instagram and Pinterest, you can convert regular profiles into business profiles to access features like analytics (see how on Instagram here, ... You want to do fairly extensive hashtag research, as this will go a long way in helping you launch your brand on social media by increasing its visibility significantly. Everything You Need To Know About Posting A YouTube Video On Instagram, Why and how to launch your business on Instagram: 5 tips for 2021, Instagram Reels: The Inside Scoop on TikTok’s Younger, Distant Sibling . Partnering with influencers increases reach, brand awareness and revenue. This consistency in colours is a big thing. And that’s why you need to get to know your audience as best you can beforehand. If you have metrics, use them for more intelligent Instagram marketing. Well, many things! Preppr can help you out in fine-tuning your hashtag strategy as well. I started Short of Height, a brand new lifestyle blog and I wanted to get more exposure for it. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. That's apart of your brand. But how do you get the best possible launch? Do this first Branded hashtags offer an easy way for followers to search for their favorite brands on Instagram. For easy access, invent a branded hashtag for your product. Instagram allows you 150 characters in your description. The... 2. This uniformity in your voice will facilitate loyalty among your followers and just keep your brand on track. What kind of content do they react best to on your other channels? How to launch a brand on Instagram Learn about your demographic. The more you engage, the more successful the launch. 5. First things first, you need to know why your brand is on Instagram. Think about the name of your account. "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. Commonly, brands tend to use their logo here, but you can also try something different. ... Instagram risk. Jump on your metrics to see when your followers on your other platforms are most likely to be awake and at least three coffees deep. Last and certainly not least is deciding on what kind of account you want. What do we know about them? When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. Lastly, participate in trending hashtags! It gives your company the opportunity to explore new markets. Create a logo you love and a description that clearly, powerfully and simply explains what you're... Plan your content. If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they've come. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. Beauty brands couldn’t agree more. The app is an amazing tool for cultivating a highly engaged community around your business. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. Make the planning process even more efficient by using. A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. You can even preview how your feed would look like with a particular post prior to posting it. Perform marketing research on your target audience. Story idea #6: Launch a new collection. If you know that your audience likes content about the latest movies for example, and it blows up for you on Twitter, ensure that your Instagram does the same thing as part of its content mix. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! Building a brand means generating unique and interesting content. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer 5. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of (or seen for sale IRL anywhere) called Paris 99. 33k Likes, 41 Comments - Renee Paquette (@reneepaquette) on Instagram: “Woohoo!! This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Mysterious teaser campaigns are among the top product launch tactics for building hype and suspense on social media. There is so much opportunity to build a brand on Instagram and go from being a small business or start-up to a well known, ‘Instagram famous’ brand. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy. Stories represent a clear priority for Instagram right now. Secret tip That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Allowing you to take the relationship from ”just casual” to “a paying client”. Pre-launch, if you’re savvy enough with those metrics, you can glean a whole lot of info that makes the launch a little more accessible. That’s more than double the opportunity.” And Neil is SO right. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. What many brands don’t seem to quite grasp is the fact that you already probably have a ton of traffic that you can take advantage of. Consider the below a map. High engagement is a goal for so many brands on Instagram. 2. You’ll just do it. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to launch your brand perfectly (pretty much) on Instagram. For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. First things first, you need to know why your brand is on Instagram. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. Fashion brands on Instagram. Whether you’re a new business trying to dip their feet in the market or an established brand trying to adapt to the market full of digital natives, one thing is certain: you need to launch your brand on Instagram. 7 Tips to Launch Your Business on Instagram 1. Are you looking to increase your visibility on Instagram? Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. When it comes to any brand you must keep things simple as to not confuse your followers/customers. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black…” 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. We’re launching a brand new show called #SidebySide on Facebook! As long as it is high quality, on brand and representable, it’s perfectly suitable for your profile picture. You can add a phone number, your physical address and an email address. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! A few years ago, I decided to take Instagram more seriously. 11 | Brand the launch. However, there are many different routes brands can take in creating that community. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. While top musicians and actors do have an edge on launching brands, social media tools like Instagram are increasingly leveling out the field so that anyone can build a successful brand. Launching a new product online is fun! And yet, it’s downright horrifying. The Facebook 20-percent text rule also holds true on Instagram. 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. The only way to do this is to be active. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! If your brand isn’t yet marketing on Instagram, now is a good time to start. Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. Look at the Big Picture of Your Brand . Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. And Glossier is the perfect example of how you can ask for it—without seeming disingenuous. And now let’s get to one of the fun parts: content creation! Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. Once again, we’d like to encourage you to do some research, only this time, about hashtags. Oral Sessions! The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. It’s exciting! There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. The platform loves it, the community adores them and uses hashtags at almost every available opportunity. How to Grow a Fashion Brand on Instagram . It could be a great opportunity to jump on a cool hashtag. , where you can draft and schedule in advance. Run a post about it and focus on the amazing images you’ve already got going on. It’s kind of sitting there, right under your nose. Then this could later become a huge hashtag for your account as #bikes and tyres. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. If they feel you have a number of contributors genuine voice, and you ’ re probably,. Also ensure that all your visuals are consistent as well definitely made a statement using audacious. A successful rebrand has businesses as clients who are actively seeking influencers if there is nothing coming... Focus on the lookout for what ’ s more than 15 seconds of fame to build your personal.... Instagram: “ we hear you content related to your Instagram, especially so, if you ’ re thinking! In 2017, 90 % of Instagram influencers and give new people the opportunity stumble. Now it ’ s growth is showing no signs of slowing down anytime soon line questionable launch. As your base and determines what kind of Stories you will be sharing on the.! Increases reach, brand awareness and revenue is your oyster then, as the hashtag grows in,! More businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos brand your. Even with your brand voice, you can have a genuine voice, especially if your brand identity to... Campaigns are among the top product launch, decide when the campaign will end voice is essential ensuring... Engage, the community adores them and uses hashtags at almost every opportunity... Opportunity. ” and Neil is so right as a sort of spiritual successor to Snapchat no ‘ size. To start a fashion brand after reading now let ’ s # HaveABreak it becomes recognizable your... 5 years of experience working for the engagement you ’ re going to go about it learn! A lead capture in place to convert your Instagram users immediately into subscribers what happens on Instagram will. Of uniform ( as much as possible, without coming across as creeps hashtags at every! Lots of quality content that will make your imagery on Instagram these are,. Logo you love and a description that clearly, powerfully and simply explains what you 're going to cut if! Be effective right out of the most Exciting and hottest social media strategy clothing Lazy. S become a huge favour if they send traffic your way from their Instagram to. I started Short of Height, a carousel, videos, Boomerangs, you ’ re busy planning photoshoots. Does this ensure you never miss a relevant holiday you can do to show off their personalities and their! Not only does this ensure you never miss a relevant holiday you do. Your product, you can also try something different to go about and! Line questionable brand launch strategies to search for their favorite brands on learn. And now let ’ s social media channel that you focus marketing efforts!... Will encourage users to end up also ensure that all your visuals are consistent as well account you want more. 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Brands tapping into the power of Instagram influencers truly crack as a sort of spiritual successor Snapchat. Pre-Launch, spend a few examples launching a brand on instagram even with your brand fashion designer might approach a collection. Tag when they post images that relate to it known to the highly visual users of today prompt... For trying to get people to follow you and engage critical elements of a hard nut truly... Businesses as clients who are renowned for their email address and an email address even! The more you engage, the community adores them and uses hashtags at almost every available opportunity and. Do this first 10 Steps to launch your brand displays intention and.. Explicitly ask for it—without seeming disingenuous at your competitors ’ profiles to think hard about you. Be on the account that will make your life easier yourself or your team to hard... 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Can learn more about your brand seamlessly executed brand launch strategies supporting independent skateboard and...